How The Journalism Industry As A Whole Is Being Impacted...

Research Proposal Huba Zulfiqar London Southbank University Table of Contents Research question 1 Objective of the research 1 Research Rationale 2 Literature Review 3 Methodology 5 References 6 Photojournalism and its Ethical Lapses Research question How the journalism industry as a whole is being impacted by the ethical lapses of photojournalism? Objective of the research Photojournalism has been considered one of the most important pillars of the field of journalism. A picture is worth a thousand words. For this particular reason the visual representation of important events is as necessary in the modern era of journalism as the words themselves. Many of the times, the picture precedes the words and words alone are not able to fully describe the importance of any event. It therefore becomes fundamental and consequential that photojournalism is provided the equal importance as is provided to the print journalism. The particular objective of the research is to highlight such importance. As the journalism is progressing, new issues related to ethics are arising. In recent time a number of ethical issues have been identified in photojournalism. These ethical lapses have negatively influenced photojournalism, but at the same time its impact on overall field of journalism has also been extensive. The research tries to identify the actual nature of the et hical lapses in photojournalism and to what extent; the overall journalism is being impacted by such

Greed Is Good By Neel Burton - 1053 Words

Introduction Throughout society, several individuals ponder on the notion: â€Å"How does greed lead to one’s demise?† However, before discussing the consequences of greed, one must consider its motives. Greed is developed when an individual faces adversity early on in life or becomes envious of others because it motivates them to search for an alternative that fills the void of deprivation. To guarantee that their desire is fulfilled, their greed will lead them to perform impulsive and irrational actions, resulting in their demise. Motives for Greed The origins of greed stem from encountering hardships at a young age and becoming excessively jealous of others. Within an article titled: â€Å"Is Greed Good,† Neel Burton argues that â€Å"greed often arises from early negative experiences such as parental inconsistency, neglect, or abuse. In later life, feelings of anxiety and vulnerability, often combined with low self-esteem, lead the person to fixate on a particular substitute for what she once needed but could not find† (Burton). When an individual is prematurely exposed to adversity, they are withheld from fulfilling their desires or needs because their oppression prevents them from doing so. As a result, they dwell obsessively upon an alternative for what he or she is deprived of, leading to their greediness because they will go to great lengths to ensure that their desires are achieved. Furthermore, in Othello, Iago expresses, Till I am even d with him, wife for wife, / Or

Current Trends and Future Developments †Free Samples to Students

Question: Discuss about the Current Trends and Future Developments. Answer: Introduction Change and performance is essential for the development and success of any organization. The management of the change and development in the organization is defined as change management. It is often seen that most of the organizations are facing issues related to the process, policies and structure; change management is required for making changes in the organization. Change management starts form the higher level and it moves towards the lower levels of the organization. Change management indentifies the frequency and intensity and based on that prioritizes the issues and mitigates them (Hayes, 2014). However, the organization may face problems from two aspects, one is the internal and other is the external. This is a report, which will analyze the case study of B. R. Richardson Timber Products Corporation where the problems are developed for the internal affairs of the organization. The organization consist of various in competencies in the process, management and structure which w ill be identified and evaluated to find out the appropriate solution for change management and development. The report will initially discuss all the issues in the organization and then will describe the possible intervention for implementing change management. The given case study has been analyzed in order to identify the possible change management issues in B. R. Richardson Timber Products Corporation. There are lot of issues in the organization but only the major concerns have been highlighted. The organization has been facing issues regarding the structure, human resources and the operations. The issues that require immediate attention are as follows: Communication is necessary for the proper execution of the processes and B. R. Richardson Timber Products Corporation has been facing major issues in this part. The communication channel assists any organization to put across their objectives and goals to their workforce so that they align their personal goals with that of the organization. An effective two-way communication channel enables the workforce to communicate with the higher officials, which facilitates the improvements in the productivity (Cameron Green, 2015). However, in this scenario there is a huge gap in communication within the employees and the higher officials, which has given rise to problems such as issues in overtime and payment. Communication is necessary for the management of change within the organization as it will convey the valid reasons for engaging the employees in the new initiatives. The organization is going through a phase of turmoil and the workforce of the organization is unhappy with the policies and the job profile of the organization. Several complaints have been made which suggests that the employees are dissatisfied with their job and the management. The management is vague which has given rise to the discontentment within the employees. Employee turnover is dependent on the motivation and the level of job satisfaction among the employees (Daley, 2012). B. R. Richardson Timber Products Corporation is having problems with the attrition rate within the organization and it is hampering the productivity. This increase in the attrition rate of the employees has affected the business model of the organization. The cost of the organization has increased significantly but their revenue generation streams have remained stagnant. Thus, the profitability of the organization has decreased and the reputation of the organization has been hampered. Low Health and Safety Standards There are various instances, which show that the organization is reluctant about the safety and health measures within the plant. The health and safety standards in the organization are poor ; the organization is not complying with the guidelines that is in accordance with the industry. There are instances which shows that the majority of the employees are suffering from broken fingers, back pain and various other disabilities. This is due to the accidents that keep on occurring due to the ignorance of the management of B. R. Richardson Timber Products Corporation. These serious issues have been ignored by the organization and it has created a negative impact on the image of the organization. Intervention is required to make changes to the current policies in the organization (Doppelt, 2017). This will include the execution of the planned and organized activities so that the current policies of the organization can be changed. The external consultants have proposed changes that are necessary for the development of the organization. The interventions that are available in the organization are strategic intervention and meeting. The strategic intervention will analyze the past data within the organization in order to identify the future opportunities in the market (Burke, 2017). This will also identify the present changes that are required in terms of the processes and policies in the organization. This will facilitate in improving the performance of the organization by improving the various processes. The change management is supported by the strategic intervention so that it can provide better results. The next intervention that will be explained is conducting meetings among the management and the workforce through a mediator. This will improve the chances of resolving the problem by a reaching a level of consensus. The employees will have the opportunity of sharing all their grievances in front of the management of the organization and the management will have the opportunity of providing logic answers to the problems faced the employees. This will facilitate better understanding of the point of views of each of the party (Anderson, 2016). The management will be able to identify and realise the issues in management, which have to be dealt with on a priority basis. Thus, the organization will be able to formulate the strategy that is required for the management of change within the organization. Thus, the organization will be able to make changes to the processes and the structure by identify the various business processes. Selection of appropriate intervention The issues in the organization, B.R. Richardson Timber Products Corporation have been identified and there are various interventions that are required for change management. The interventions will be able to combine all the components such as strategies, programs and policies so that a transformation can be brought within the organization. Strategic intervention, improvement in the safety and the health policies and educational programs will be used for the applying change management in the organization. This will also include the promotional campaigns, which promote the safety and health standards and measures. There are various kinds of issues in the organization so multiple strategic interventions will have to be executed so that all the issues can be addressed. The multiple strategies and interventions, which will be used, are effective and reliable. The sustainability of the organizations is dependent on these strategies as it will have a positive impact (Reese, 2015). Team building is an effective intervention that has to be applied as it is targeted to a large number of audiences in the market. Team building will improve the motivational level of the workforce, which in turn will improve the level of job satisfaction within the employees. Thus, the attrition rate of the organization can be reduced and the organization will be able to reduce the increased cost of the workforce. The strategic intervention will plan strategies for the development of the new lamination plant so there is no lack in the infrastructure and all the safety procedures are maintained. The inspection plan has shown that the plant is very noisy and the level of dust is higher than the industry standards. The dust is accompanied by glue, which make the working environment very bad for the employees. The employees in the organization are not provided appropriate wages and the organization has neglected the cleanliness of the plant. The interventions will aim to improve the skil l level of the workers by providing them with adequate training and development facilities (Yoon et al., 2013). The consultant and the client will have to work together so that all the needs of the organization are met. This will help to improve the consistency of the processes and the procedure of the organization, which will facilitate in the formation a business model, which is effective. Human resources in the organization will be improved by using team-building strategies. This will eventually help in improving the level of performance and motivation among the workforce. Change management will thus enable the transformation of the organization in a better way and it will help to realise the objectives and the goals of the organization. Thus, a workforce will be created that is highly motivated and is focused on the bonding of the team. The change management will enable better management of the workforce of the organization and will try to improve the role of the human resources of the organization. The change management will enable the improvement in the structure and the overall processe s of the organization. This will enable the managers to perform their task in a better way and they will able to develop a relationship with the teams (Zanko Dawson, 2012). The change management in the organization will help to improve the processes and programs. The organization will be able to achieve their short term and the long-term objectives and goals if they are able to incorporate the team building in the human resources practices. However, the above-mentioned intervention may have an adverse effect on the human resources of the organization. Communication and team bonding may give rise to conflict among the various employees so it is the duty of the organization to monitor the organization processes and the workforce. This will help to avoid contingencies in the organization, which ultimately will improve the productivity of the workforce. Team building will also improve the two-way communication channel among the employees and the management, which will keep the objectives and the goals of the stakeholders in alignment with that of the employees. The training and development policies in the strategic intervention will be essential for the dev elopment of the skill level of the employees. This will ensure that the accidents are minimized and the employees can show their full potential. The promotional campaigns will increase the engagement of the employees, which means that the workforce will eventually become motivated and is expected to have positive impact on the workforce. Thus, it can be said that a combination of interventions are required for mitigating all the problems. Team building, meeting and strategic intervention are factors that will be appropriate for the organization (Kaufer Carley, 2012). Necessary actions to implement the recommended strategy The strategies for mitigating the problems in the organization have already been decided so the action plan will have to be identified so it can be executed. The organization will have to develop a time frame that is feasible and realistic as change management will take time. The change management will start from the higher level towards the level so it is slow process. The communication will have to be maintained with the management and the workforce so there is smooth execution of the processes of the organization. The organization will have to implement integration in to the business model so that continuous improvement can be made. In order to reach consensus a third party is required who will act as a mediator. This would facilitate to create a workforce, which is effective and able to coordinate the resources (Cummings Worley, 2014). Conclusion Thus, it can be concluded that the organization has been facing lot of issues in the processes, structure and strategy. This hampered the reputation and the overall productivity of the organization. The report has recommended strategies, which will help to improve and mitigate all the issues in the organization. thus, the required interventions have been critically explained. The implementation of this strategies have also been explained and if the organization is able to follow the strategies, they will be able to improve the productivity of the organization. The conclusion that can be drawn is that change management is required for better management practices. Reference and Bibliography Anderson, D. L. (2016). Organization development: The process of leading organizational change. Sage Publications. Badri, A., Gbodossou, A., Nadeau, S. (2012). Occupational health and safety risks: Towards the integration into project management. Safety science, 50(2), 190-198. Burke, W. W. (2017). Organization change: Theory and practice. Sage Publications. Cameron, E., Green, M. (2015). Making sense of change management: A complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Cummings, T. G., Worley, C. G. (2014). Organization development and change. Cengage learning. Daley, D. M. (2012). Strategic human resources management. Public Personnel Management, 120-125. Doppelt, B. (2017). Leading change toward sustainability: A change-management guide for business, government and civil society. Routledge. Fernndez-Muiz, B., Montes-Pen, J. M., Vzquez-Ords, C. J. (2012). Occupational risk management under the OHSAS 18001 standard: analysis of perceptions and attitudes of certified firms. Journal of Cleaner Production, 24, 36-47. Grote, G. (2012). Safety management in different high-risk domainsAll the same?. Safety Science, 50(10), 1983-1992. Hayes, J. (2014). The theory and practice of change management. Palgrave Macmillan. Kaufer, D. S., Carley, K. M. (2012). Communication at a distance: The influence of print on sociocultural organization and change. Routledge. Lehto, M. R., Cook, B. T. (2012). Occupational health and safety management. Handbook of Human Factors and Ergonomics, Fourth Edition, 699-733. Moraru, R. I. (2012). Current trends and future developments in occupational health and safety risk management. In Risk Management for the Future-Theory and Cases. InTech. Reese, C. D. (2015). Occupational health and safety management: a practical approach. CRC press. Yoon, S. J., Lin, H. K., Chen, G., Yi, S., Choi, J., Rui, Z. (2013). Effect of occupational health and safety management system on work-related accident rate and differences of occupational health and safety management system awareness between managers in South Korea's construction industry. Safety and health at work, 4(4), 201-209. Zanko, M., Dawson, P. (2012). Occupational health and safety management in organizations: A review. International Journal of Management Reviews, 14(3), 328-344.

Mesmerism and Spirituality free essay sample

Though very few remember him, Masers interpretation of animal magnetism marked the beginning of mental therapy as we understand It today. At a time when methods reminiscent of medieval superstitions were being viewed with suspicion. His theories bridged the gap between ancient superstitions and modern psychotherapy. Franz Anton Messes (1733-1815) was born on the 23rd of May 1733 at the village of Gazing near Switzerland, on the German side of Bodies (Lake Constance).He was originally intended for the church and studied at Jesuit University f Dillinger, Bavaria where he studied philosophy and theology. During his studies, he came Into contact with the works of Christian Wolff, who gave him scientific method and Descartes, which convinced him that heavenly bodies affected the lives of men. Wolff had published an essay on the practical philosophy of the Chinese, one of the earliest of such works in the West.The interrelationship of Heaven, Earth and Man, implicit in this philosophy, deeply impressed young Anton and affected his whole worldview. We will write a custom essay sample on Mesmerism and Spirituality or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He later embarked on medical studies in the University of Vienna. He was the student of some the most famous physicians at the time, such as Gerard De Swelter (Empress Merle Threshers physically Anton De Hahn and Anton von Stock. His thesis De influx planetarium in corpus human (Influence of the Planets on the Human Body. ) showed his growing interest in Paralegals theories.He wrote on the influence of the planets and their possible effect on human bodies by ways of and the element fluid. He declared human bodies harbored a magnetic curative fluid that people could use to heal each other, thus a doctor could heal a tenant by touching them. However, stayed well away from any astrological theories or any other supernatural explanations. One of his goals was to have his method and theories accepted by the scientific institution of the day, this proved to be a very frustrating goal that reached no fruition and brought him misfortune.He married a very wealthy widow (Anna Maria Von Pooch) and established himself as a physician in the Austrian capital Vienna. He was very passionate about music and was a patron of musicians Including Mozart and Haydn. At that time, the orthodox treatment of various DOLS-or deer was Limited to such things as bloodletting, blistering and various medicinal concoctions. Magnets the recommend medium to carry this fluid (according to Paralegals) was readily available and was being used by some practitioners as a curative medium. Messes was influenced by the work of (the unfortunately named) astronomer and priest Maximally Hell, who was already using magnets to relieve pain, and studied under him as an assistant. Francs first personal attempt In magnetism was with a young reined of his wifes called Franz Sororities, who suffered from hysteria with symptoms including convulsions, vomiting, depression, blindness, lameness, fainting fits. His treatment was very successful and she went on to live a normal life and even had children. In time.Messes did not mention a very therapeutic factor- her confidence in him and her complete faith In his ability to cure her. However In time, he came to realize that he was unable to cure people who had no faith In him. Messes also using them. In 1775, He called this form of treatment (the quality in animals which dad them sensitive to the universe) animal magnetism. Majority of his patients suffered from nervous conditions and he refused to treat organic illnesses. Most of his patients exhibited symptoms of being healed.However this idea of faith in the healer was experimented on before. For ages, man has tried to cure diseases without drugs through some invisible power and believed that the soul had an influence on the body. These miraculous cures were often brought about by rites and rituals. The Greeks came closer to modern methods and they dimly understood that to influence patients soul (which will in tune affect an improvement in their physical condition), the healer must gain the patients complete confidence. This was often done through physical contact> Plutarch records that Porphyry of Pipers cured illness by touching the sufferer with his big toe. Apart from laying of hands they also believed that a patient must have a serene and hopeful attitude to be cured. For example in Temples of Healing, priests prescribed sleep for patients. However before they slept, they were told that they will definitely be healed, thus exerting a strong suggestive influence on them.Another ancient example of this will be the miracles of Jesus Christ, who healed people merely by touching them or proclaiming that they will be healed. He wept aside common belief that only powerful people were capable of healing and stated that any man could be a successful physician, given that he believed. (An example of this being the woman with the issue of blood who got healed simply by touching his garments). Up till a three centuries ago, people believed that by being touched by a monarch, they could be cured of certain illnesses including tuberculosis.In 1784, King Louis XVI appointed four members of the Faculty of Medicine as commissioners to investigate animal magnetism as practiced by doesnt. At the request of these commissioners the King appointed five additional commissioners from the Royal Academy of Sciences. These included Dry Antoine Lavisher, De Jessie of the famous French botanists, Dry Joseph-Ignite Guillotine, the astronomer Jean Sylvan Bailey, and the American ambassador Benjamin Franklin. With the exception of De Jessie, the members of the commission proved to be very narrow- indeed and unimaginative.

Character Analysis of Homer Twtwb Essay Example

Character Analysis of Homer Twtwb Paper Homer Yanks is best friends with Elli, who is the protagonist in Tomorrow when the war began. Written by John Marksmen. The novel was published in 1993 and the genre Is young adult action. Seven teenagers decide to go camping during the school holidays, determined to be more independent. Suddenly when their homeland is invaded, Homer is forced to grow up a little earlier that intended. Leaving the irresponsible Joker as the reliable leader. As everything around them changes, Homer ill gulled his friends to safety In the depths of Hell. Having an older brother, Homer often had to fight for his attention and continues to do so. Getting it by playing practical jokes and committing petit crimes gives Homer his rebellious and mischievous attitude. He has lived on a farm his whole life so he has gained many useful skills, such as planting food and raising livestock. Which become very valuable during the war. Homer has a rather domineering personality and doesnt get along with strong-willed characters, even Elli sometimes. Homer Is Introduced to the novel when Elli Invites him to the camping trip to Hell. You instantly recognizes the brotherly bond they share as they are more relaxed around each other and constantly compete Homer and I had spent all our free time together when we were little, and we were still close Elli on page 16. Homer is all about Individualism and Is quick to voice his opinions. He tends to act before he thinks as well and doesnt consider the consequences as displayed In his latest escapade before the camp Hed Just been caught pouring a line of solvent across the dad and lighting it from his hiding place when a car got close. Elli on page 13. Homer may seem confident but he Is actually quite insecure, establishing a false reputation as a disrespectful and Insensitive guys guy to gain popularity and fit In. When they return to discover the war, Homer deals with the shock by trying to find answers and thinking rationally, he doesnt like being out of his comfort zone. He Is the most resilient In the group as he Immediately tried to find solutions whilst everyone wa s still panicking. Everyone calm down, Homer interrupted. Stay calm ,or well get nowhere. Homer on page 67. Homer insists they retreat back to Hell as he tries to gain some control, He and Elli are instantaneously the leaders of the groups as they are the most resolute. When things become more detrimental Homer starts to discards the stereotype he has hidden behind and begins to shows his real colors. It takes a lot to crack his shell but the blow comes from the least expected; Ft. She gets round his defenses as re and Homer become more Involved It seems so funny that hes Like that with me when hes so confident with everyone else . If page 213. Elli is stunned that she 1 OFF Ana let Homer track near Tort years tout won en really Is. He astonishes everyone with his level headed approach, though his rebellious streak is still there, as a wildness he uses to out think and surprise the enemy. The teens decide to fight back against the antagonists, becoming a guerrilla group, using hit and run tactics often planned by Homer. The schemes are so wild however are quite impel to carry out, using everyday objects Just like Homer used in his practical Jokes. We will write a custom essay sample on Character Analysis of Homer Twtwb specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Character Analysis of Homer Twtwb specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Character Analysis of Homer Twtwb specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Making his previous experience in Jokes particular useful. Homer however becomes more mature throughout the book, not wanting to put his friends at risk, he begins to take things more seriously. That was Homers genius. He combined action with thought, and he planned ahead. Elli on page 111. I believe for the duration of the other books Homers character will continue to have his classic troublemaker twist however he will also become more responsible and eke less unnecessary risks. His domineering personality is likely to present problems thou, living in such close quarters with the others for a long time. His relationship with If is set for a bumpy ride as Homer hasnt had much experience with romance, neither has If and she is quite delicate. Nevertheless Homer is the glue holding his team together, but as tensions grow he must be careful not to break it apart at the same time. Homers spirit will never dwindle even if he is pushed to his limits he will continue to follow his instincts and more importantly his heart.

Thomas Nast essays

Thomas Nast essays Thomas Nast: The Father of Political Cartoons Often considered the father of Political cartoons, Thomas Nast developed a style of reporting the news that captured the attention of his audience in a way that reporters never knew existed. His style of political reporting comically mocked Government officials and worked to end political corruption in the years after the Civil War. His ability to sway peoples political opinions with his style of art makes him a very influential political artist even in this day and age. Nast was born in Landau in deer Pflaz, Germany in 1840. At the age of six, Nast and his family moved to America where he was placed in a New York public school system. During the six years that Nast attended public school, he appeared to show interest in no other studies but drawing and so was transferred from public school to a private art school where he demonstrated incredible talent for a child his age. Much to Nasts dismay he was forced to quit his training in the arts in order to support his family. He was lucky enough though to obtain a job as an illustrator for Frank Leslies Illustrated. In 1860, Nast was sent to England by the New York Illustrator as an artist to cover the Heenan-Sayers world championship fight. Meeting up with Giuseppe Garibaldi after the assignment led Nast to becoming a war correspondent. His work as a war correspondent led Nast into joining the staff of Harpers Weekly Magazine as a much needed civil-war correspondent. The sketches that Nast sent back were those of the battlefield and helped to raise patriotism in the north. His drawings chronicled the American scene from all aspects, covering all major elections, any government scandal, all national issues, and the political process. These series of drawings launched Nast to a level of national fame, bringing also the responsibility of being a leader of influential movements. It is Nasts work after th...

Sociological View of the Gender Wage Gap Essay Example | Topics and Well Written Essays - 3750 words

Sociological View of the Gender Wage Gap - Essay Example This fact when established was exasperating to many working women since even though the education and training of a neurosurgeon may be a highly cumbersome process, the significance of a neurosurgeon is not hard to determine. The establishment of this fact has shown that the wage gap between men and women is not based on qualification, but is indeed founded upon prejudice based on sexual discrimination. Overtime, the wage rate difference between men and women has decreased so much so that women are now being recorded to make 80% of what men make as compared to the startling 60% that was recorded in 1970. Over time, laws and clauses have been introduced to tackle this problem and to extract and eliminate the element of sexism influencing pay scales in the work place, yet the issue still prevails (The Council of Economic Advisers, 1998). Some critics and analysts choose to deny the wage gap between the two sexes, yet as more and more women join the work force the gap only appears more clearly every year. Congress took stern note of sexual discrimination influencing wage rates when in 1963, through the Equal Pay Act, an amendment to the Fair Labor Standards Act. But this was not the first time discrimination in the work place had been addressed in the corridors of power. Before 1963 came the Americans with Disabilities Act in 1990, and then later in 1964 The Civil Rights Act also addressed the issue as did the Discrimination in Employment Act later in 1967. These laws were put into place by the U.S. Equal Employment Opportunity Commission and adherence to them is overseen by the same (The U.S. Equal Employment Opportunity Commission, 2008). Legislation has addressed wage discrimination very specifically. Pay differential factors have been outlined to be merit rather than sex and it has been specified that a difference between the job content and the job title is to be observed. Jobs are not to be judged or remunerated by the title that they entail but by the contents, responsibilities and the nature of those responsibilities that they necessitate. Also, it has been delineated that the skills required for the job are to be considered a factor contributing to the pronouncement of the wage rather than the sum of skills that a person possess. The wages can differ based upon working conditions such as environmental hazards and mental or physical exertion but not under any condition upon the gender of the employee. Influenced by an increase in the wage gap observed by the U.S. Census Bureau, it has been suggested that the wage gap between the sexes can be eliminated by increasing the minimum wage level and enforcing acts such as the Equal Employment Opportunity Acts more assertively. It has also been suggested that women should be entitled to more family friendly work environment policies so as to allow them to bear and balance the burden of the responsibility of their families as well as of the work place (Longley, 2004). Certain multinational organizations have heeded this suggestion and have established programs such as day care centers for the children of the female employees and special paid maternal leaves to allow women to exercise their role in

Global marketing Essay Example | Topics and Well Written Essays - 2500 words - 1

Global marketing - Essay Example Every foreign market or country will exhibit certain unique political, social and economic conditions, along with different clients’ base, competitors, prospective employees, etc, etc. These distinct aspects will give rise to many opportunities as well as challenges, which many aid as well as block the firms’ success. These distinct aspects will be visible in many countries including the Asian country of India and thus, those aspects could act as an advantage as well as a challenge for the organisations entering it particularly Telstra, who is planning to enter it with optimum marketing strategies. Among the many departments, which constitute an organization, the marketing department’s role is omnipresent and crucial, as it can only boost an organization through various strategies. With every organization wanting to expand their reach and make an imprint in various markets, there will be optimum opportunities for it, to start that expansion drive. So, when the organization has enough opportunities, it can set targets and formulate various strategies to achieve those targets and thereby beat off the competitors. Every organization’s survival and success in the light of stiff competition hinges on the success of its main or flagship product. It is the ‘key’ that opens the door of success or profit. For an organization to survive in a competitive market, and to increase its profits in an optimum manner, its products have to be marketed optimally. The marketing department had to put in an extra effort to formulate strategies to reach the customer’ s minds. So, this paper will discuss the marketing strategies, Australian company Telstra should implement in India, if it wants Telstra mobile phones or handsets to have a successful launch. Telstra, telecommunications and media company, was formerly under the control of

Comparing two or more religions from your personal point of view Essay

Comparing two or more religions from your personal point of view - Essay Example Of course, one would not be correct, suggesting that one religion is better than another one; nevertheless, it might be the case that one of them might suit a particular person or a particular nation better. If one takes a close look at Islam, one can not help noticing that it is a religion that has a rather detailed explanation for various aspects of the reality. Furthermore, it contains a set of norms that were later developed into a legal system (Peters, 2014, p. 263). What is more important is that other than showing a person an effective way to develop one’s soul, it helps people to deal with realistic problems. For example in the Quran there are the so called Sword verses that set guidelines for the Muslims when they fight to protect their faith: this part of the sacred text encourages people to fight, but also show mercy when needed. In addition to that, Islam contains many provisions about daily life which significantly improve it. Contrary to that, Jainism is a religion that is primarily occupied with abstract concepts. Of course, it provides those who follow this path of spiritual development with helpful guidelines; however, the true believers often neglect the world with its realistic issues and try to focus on their personal development (Smith, 2012, p. 219). Thus, both Islam and Jainism present their explanation of the structure of the Universe; however, the former does not pay much attention to it, putting emphasis on issues that the believers might face on a daily basis while the latter has a quite develop cosmological system. This can hardly be called a disadvantage of Jainism; nevertheless, it shows that the doctrine is more concerned with abstract notions rather then everyday ones. Indeed, this religion encourages people to think more about spiritual values and contrasts them with material ones. The differences between Islam and Jainism are easily visible when it comes to projecting the each teaching on the social environment. As it has

Role of micro finance in natural disasters

Role of micro finance in natural disasters The impacts of natural disasters are mainly faced by the poor community people in every country. It is very much tough for the poor people to cope with the impacts of natural disasters. Micro-finance has not only generated enormous hope for the poor people in many developing countries but also played a vital role in natural disasters affected areas. In this paper, the roles of micro-finance in mitigating the impacts of natural disasters are illustrated. It has been seen that micro-finance institutions provide support on poor community people prepare for the onslaughts or rehabilitation needs of the disaster victims, show coping mechanism during a disaster hits and how people can wake of a post natural disaster both at the personal level and generally. Key words: Role of Micro-finance, impacts of natural disasters, poor, support, coping, developing countries. Introduction: Over the years, natural disasters seem to have become more frequent across the world, resulting in enormous human and economic losses. Natural disasters take many forms like earthquakes, floods, cyclones, tsunamis, tornados and droughts, which threaten the very existence of the local communities. Further, it has been observed that the effects of natural disasters are more acute in developing countries than in developed ones. Natural disasters have had devastating dev ·as ·tate  Ã‚   tr.v. dev ·as ·tat ·ed, dev ·as ·tat ·ing, dev ·as ·tates 1. To lay waste; destroy. 2. To overwhelm; confound; stun: was devastated by the rude remark. .. Click the link for more information.  effects on the poor. For example, in 1998, Bangladesh experienced the flood of the century. Households exposed to flooding had major crop failure, suffered various water-borne diseases, lost shelter, assets and the ability to meet basic needs. Results show that the burden of medical expenditures due to flood-related sicknesses is significantly higher for poorer households, and for households more exposed to flooding. More positively, econometric results indicate that social cohesion built on group-based micro-finance programs provide an informal social insurance that reduces sickness shocks. The strength of group-based micro-credit in coping with natural disasters is yet to be fully explored. Micro-credit may not be effective in the case of a large-scale natural disaster that creates a covariate shock. However, even in the case of a large-scale natural disaster (e.g. 1998 flooding), social capital developed through micro-credit programs is s hown to play a positive role in reducing the burden of sickness shocks. Micro-finance is the provision of financial services to low-income clients or solidarity lending groups including consumers and the self-employed, who traditionally lack access to banking and related services. At the end of 2009, 1,084 MFIs that were serving 74 million borrowers ($38 billion in outstanding loans) and 67 million savers ($23 billion in deposits). For example, In Indonesian context, micro-financial savings and lending institutions support families to ensure consumption against illness shocks. Micro-finance actually helps the poor and vulnerable poor people. So, micro finance reduces vulnerability and increases coping against socio-economic shocks, including Natural disasters. At the same time, microfinance can provide relief in direct response to disasters. Thus it is possible to make micro finance tools a part of diverse disaster relief programs or response. Objective of the study: Disaster mitigation practices needs to be tied up throughout the life cycle of micro-finance tools in order to make poor community people sustainable and minimize non-financial losses. As just mentioned, the roles of micro-finance in mitigating the impacts of natural disasters are the purpose of this study. This study is prepared based on the following questions: What are the roles of micro-finance in mitigating the impacts of natural disasters, coping mechanism during or after disaster period? What are the main lessons and challenges of micro-finance to mitigate the impacts of natural disasters in poor community? Microfinance and Disaster Mitigation: Some Conceptual Issues The attributes of microfinance, which are applied in reducing household level risks, are relevant for reducing disaster risks too. Microfinance instruments help poor households diversify their income by source and season. They also diversify income by earner as it provides opportunities to women to earn. Multiplicity of income-earning opportunities and asset building through microfinance help poor households in dealing with disasters better. Microfinance also provides explicit and implicit insurance to the households. There is growing interest and constant experimentation in using microfinance in disaster management. The role of microfinance and microfinance institutions in disaster situations, however, is to be clearly analyzed here. Microfinance deals with the poor who are vulnerable to various types of risks. The poor are more likely to be hard-hit hard-hit adj. Badly or adversely affected: Official rescue and recovery efforts were just getting underway in this ravaged port city and more than a dozen other hard-hit towns  R. .. Click the link for more information.  by disasters like drought drought,  abnormally long period of insufficient rainfall. Drought cannot be defined in terms of inches of rainfall or number of days without rain, since it is determined by such variable factors as the distribution in time and area of precipitation during and before .. Click the link for more information., floods, cyclones, and earthquakes. Disasters normally give rise to two kinds of needs, namely relief and rehabilitation. What is required immediately after a disaster is relief to take care of food, shelter, medicine and other immediate needs of the victims. Through its long term impacts of reducing poverty and supporting sustainable development, microfinance reduces the vulnerability of the poor to disasters. Microfinance cannot, however, provide standalone protection against disasters. It must be part of a greater strategy of disaster risk reduction. MFIs must be prepared for disasters by developing disaster management plans that ensure the survival of the MFI and sustainable delivery of its services. Education on microfinance and disaster mitigation is needed for both successful poverty reduction and disaster impact reduction. Microfinance must be linked to disaster mitigation, especially during rehabilitation when the links between recover y and preparedness are clearly evident. MFIs like BRAC, ASA, Grameen Bank, Shakti etc. are working to reducing vulnerability during natural disaster by providingClint-responsive loans, housing improvement loans, adaptation of current lending, emergency reconstruction loans etc. They help to so compulsory savings, voluntary savings, adaptation of forced loans etc. MFIs suggest people for doing Insurance (best established before disaster). MFIs provide money transfer services (remittances likely to increase), Grants and donations (for increasing power and building financial discipline), Livelihood relief (no payment) to the poor community people. Microfinance Institutions also provide non-financial services like training, information dissemination, distribution of supplies etc. In the aftermath of a disaster, microfinance can quickly provide relief, and then support sustainable recovery and rehabilitation. Microfinance institutions can additionally provide post-disaster communication and coordination through their established community networks. Microfinance requires a degree of self-management by clients and is normally community based, thus fostering recovery ownership, dignity and community cohesion during traumatic and unstable times. Microfinance can reduce the cost of post-disaster recovery financing, while reducing aid dependency. At the same time, however, post- disaster aid can distort markets, adversely affecting microfinance performance. Post-disaster activities must be carefully considered to prevent negative long-term impacts on local markets and MFIs. To best reduce disaster impacts on a community, MFIs should offer a suite of flexible products to adapt to specific needs and situations. Links and/or partnerships with the formal financial secto r are needed to enhance liquidity and support institutional and managerial capacity. IV.Cases (Disaster management of Micro-finance programmes): Flood in Bangladesh (1998): Bangladesh is largely a flat deltaic country formed by the confluence of great river systems of the Ganges, the Brahmaputra and the Meghna. These river systems annually drain a vast basin about 12 times its own size. Apart from this, hilly regions experiences flash flood after heavy rainfall and due to frequent depressions in the Bay, Bangladesh experiences regular threats of cyclonic storms, often catastrophic. The role of microfinance services in responding to disaster risks was demonstrated first during the 1998 flood. Bangladesh experienced the worst floods in its history from July to September 1998. The damages to standing crops, livestock and houses were overwhelming. The income generating activities of rural landless people were almost suspended. There had been a huge loss of property and human and animal lives during the SIDR attack in 2007 in the coastal areas of Bangladesh, nearly 4 millions affected, and more than six thousand people died, thous ands of livestock perished, and 0.9 million homes fully or partially damaged. All the MFIs in Bangladesh responded to the unprecedented situation of floods and SIDR. During the floods and cyclones, MFI workers even went on boats to ensure that weekly contacts with all members were maintained. Workers carried money with them and provided immediate interest-free consumption loans so that the members would not go hungry. the MFIs allowed the members to withdraw their savings. Grameen Bank, BRAC, ASA, Proshika, TMSS, CODEC, GUK and many other small MFIs despite a very serious financial consequence for their liquidity, opened access to compulsory savings account in an attempt to reduce the precipitous decline many households experienced in their incomes. In non-disaster times, members of these institutions did not have access to these funds unless they had fully repaid any outstanding loans and decided to leave the MFI. BRAC also operated disaster-related deposits, which allowed members to keep their assets safe from loss or damage due to the floods. A number of MFIs such as ASA and others provided voluntary savings facilities to their members. These facilities provided the members more assistance in disasters than compulsory or disaster-related savings with less negative financial consequences for the MFI. Tsunami -Micro Finance in Sri Lanka(2004): The December 2004 tsunami is one of the worst natural disasters experienced by Sri Lanka in recorded history. With over 35,000 dead and over 800,000 displaced it is a disaster of a magnitude that the country was ill equipped to deal with. Thirteen of the countrys twenty five districts were affected with the North and East provinces accounting for over two thirds of deaths and nearly 60% of the displaced. Sri Lanka (RADA) estimates that about 150,000 people lost livelihoods about 80 per cent of the affected lost their main source of income; 90 per cent lost their productive assets including the abodes. There were several issues facing the micro finance sector even pre-tsunami. The micro finance market has been pluralistic with high penetration by many different types of institutions, employing a wide range of micro finance models and methods. Bulk of micro credit is funded through Government banks and programmes, through subsidized credit, w hich is not sustainable. Agro Micro-Finance, BRAC, Arthacharya Foundation were working in Sri Lanka during tsunami. While these MFIs might be fulfilling their social mission, they were not charging interest rates that would achieve cost recovery. Capacity building of these institutions was a priority. Agro Micro-Finance was operating in eight districts in Sri Lanka, many of which were affected by the tsunami. Arthacharya Foundation is a national not-for-profit NGO functioning in seven districts. This organization is working with a large number of donors in promoting micro enterprises through savings and credit, and also working in health and sanitation. BRAC set up operations in Sri Lanka for undertaking post-tsunami rehabilitation activities. BRAC has quickly expanded the outreach as well as loans since establishing operations in Sri Lanka. Within a year of operation the number of clients reached has touched 26,373 making it one of the larger MFIs in Sri Lanka. Well established man agement practices and systems have enabled the MFI to quickly scale up. Though the initial operations were through grant funds from BRAC and Oxfam NOVIB, BRAC has recently approached commercial banks for loans for expanding its loan portfolio. Pre-tsunami, voluntary savings was offered by four MFIs and compulsory savings by ten MFIs. Overall, there have been several positive developments due to post-tsunami funding by donors. Lessons and challenges of micro-finance: As we look broadly at micro-finance as an industry, and at specific experiences in the natural disaster context, it is possible to draw several broad lessons: Microfinance cannot be a financial safety net to an entire affected community, but can play an increasingly constructive role in disaster preparedness and response as it expands its range of products and services. Establishment of long-term relationships between individuals and MFIs allow poor households access to existing MFI products that can help reduce some of the hardships caused by natural disasters. Preparedness of the MFIs staff and systems is the key to providing timely response to clients. Timing of MFI services matters to clients: emergency loans must be available quickly after disaster strikes, while reconstruction support is useful once the household has fully passed the emergency stage. Along with these broad lessons, there are also clear bottlenecks that limit the role MFIs currently play in natural disaster response and mitigation: Most MFIs do not have the liquidity position (or access to a Disaster Loan Fund) to respond quickly or fully in a disaster context. MFIs-from management, to field staff, to reserves, to information and communication systems-are not currently prepared to either weather or respond to a natural disaster situation. MFIs have not considered client needs from an emergency perspective; rather products and services are primarily geared to day-to-day business or household concerns. Demand for special services may be small, yet may require significant institutional investment. Therefore, individual MFIs are unlikely to invest in developing or maintaining these services. Regulatory restrictions and limits to institutional capacity will keep most MFIs from mobilizing voluntary savings for the foreseeable future. Findings of the study: Although the concept of using microfinance for disaster mitigation is a novel idea, the relevance of microfinance under disaster conditions especially for the poor is yet to be fully established. Microfinance even under normal circumstances faces quite a few limitations in bringing about improvement in livelihood. While microfinance can ensure livelihood protection by reducing various shocks and vulnerability, it cannot lead to livelihood promotion unless it is accompanied by other equally important measures like training, market linkages and technology development. As micro-finance institutions involved in livelihood restoration interventions, they are aimed at establishing funds that could be used in normal situations and during times of disaster. Their main aim during normal times was disaster preparedness. By taking up various activities aimed at disaster preparedness, they secured livelihoods and resources, improved the lives of the communities, made them less vulnerable and bet ter equipped to face disaster. In case of an emergency, the projects assisted the communities in mitigating mit ·i ·gate  Ã‚   v. mit ·i ·gat ·ed, mit ·i ·gat ·ing, mit ·i ·gates v.tr. To moderate (a quality or condition) in force or intensity; alleviate. See Synonyms at relieve. v.intr. To become milder. .. Click the link for more information.  the effects through loans reserved for the purpose. Insurance could be a useful instrument of risk mitigation for the poor especially under disaster situation Micro-insurance can take up under MFIs to provide protection to the women against loss of life, accidents, prolonged pro ·long  Ã‚   tr.v. pro ·longed, pro ·long ·ing, pro ·longs 1. To lengthen in duration; protract. 2. To lengthen in extent. .. Click the link for more information.  illness and hospitalization, and damage or destruction of houses and household assets. Thus, both during normal and disaster times, the MFIs funds were used mainly through loans. The core objective of the MFIs is to reach out to the most vulnerable among the target groups. As observed in the study, the members would like to depend upon MFIs for their social, economic and emotional security. For protection and improvement of their livelihood, they need diverse financial services. Many of them would like to take up income generating activities to strengthen their economic base. Moreover, no significant attempt is made by these interventions to adopt an integrated approach required for improving the livelihood of the disaster-affected households. Given the fact that the members of the poor households in the study area are faced with many social and economic constraints like illiteracy, severe caste and gender discrimination, and landlessness, m ere introduction of microfinance may not help them in bringing about any significant improvement in the livelihood. VI. Methodology: The study mainly uses secondary sources. Secondary data on Flood in Bangladesh (1998) was colleted from Bangladesh Country Report by Sirajul Islam (INAFI Asia Bangladesh) and Tsunami Micro Finance in Sri Lanka (2004) was collect from Review of Post-Tsunami Micro Finance in Sri Lanka by Girija Srinivasan. Moreover, I have taken help from different websites and books. VII. Conclusion: Reducing the Poors vulnerabilities to disasters and emergency situations is the role of micro-finance in disaster risk mitigation. It can immediately relieve financial burdens caused by the on set of calamities, especially if savings and micro-insurance is included in the package of services. It can further support consequent initiatives for sustainable disaster recovery and rehabilitation. Since, MFI is private in nature; it has great potential to provide financial and non-financial services in all stages-relief, rehabilitation, reconstruction and development. However, micro-finance services alone cannot immediately translate into a stand-alone successful disaster recovery enterprise but needs to form part of an over-arching disaster risk mitigation strategy. The success of the microfinance industry in various disasters is indicative of future accomplishments in exploiting microfinance for pre- and post-disaster mechanisms. While micro-finance can be an entry-point for the delivery of sustained services in disaster situation, it still needs the prompt provision of services from the government, like installation of damaged infrastructure and other rehabilitation interventions and active participation of other civil society groups for training, counseling and organizing. A more thorough understanding of microfinance and disaster mitigation is needed for poverty reduction and disaster impact reduction. Finally, it can be said that micro-finance institutions can be an entry point or a point of convergence of poverty alleviation and disaster mi tigation programs.

Teenage Smoking :: Cigarette Smoking

Teenage Smoking: Teenagers Should Not Smoke   Ã‚  Ã‚  Ã‚  Ã‚  Teenagers should not smoke because smoking is the most preventable cause of death in America today, especially among teenage smokers. Cigarette smoking is the major cause of lung cancer. It is also responsible for chronic bronchitis. Last, there is emphysema, which is another disease caused by smoking. By smoking, people have a fivefold increase in the risk of dying from lung cancer, chronic bronchitis, and emphysema.   Ã‚  Ã‚  Ã‚  Ã‚  Lung cancer accounts for 29 percent of all cancer deaths in the United States and smoking accounts for about 87 percent of lung cancer deaths. The risks of dying from lung cancer are 23 times higher for male smokers and 11 times higher for female smokers than for nonsmokers. An estimated 158,700 people - 94,400 men and 64,300 women- die from this disease each year, which makes lung cancer the leading cause of cancer deaths in both sexes. The great majority of lung cancer cases could be prevented and thousands of lives could be saved each year if people would quit smoking.   Ã‚  Ã‚  Ã‚  Ã‚  Smoking is the main cause of chronic bronchitis and has been found to cause acute bronchitis. Acute bronchitis affects the branches of the bronchi and may develop into bronchial asthma or lobular pneumonia. Chronic bronchitis, a serious and incurable disorder, may result from repeated attacks of acute bronchitis. It is characterized by fever, chest pain, severe coughing, and often secretion of sputum (mucous material coughed up from the respiratory tract).   Ã‚  Ã‚  Ã‚  Ã‚  Emphysema is a progressive respiratory disease characterized by coughing and shortness of breath, which can develop into extreme difficulty in breathing, and most of the time resulting in disability and death. In recent years, emphysema has become a very serious public health problem in terms of rapidly increasing numbers of disabilities and deaths. The highest degree of occurrence is among heavy cigarette smokers, especially those exposed to polluted air. Although people can not quite cure emphysema, abstention from smoking is essential, because it can give relief and increase functioning capacity.

Launch behaviourism Essay

Ivan P.Pavlov was the first initiator of behaviourism as he formed the basis and groundwork of behaviourism. Pavlov was a Russian scientist who was particularly interested in conditioned reflexes which led him to his infamous experiment of dogs and their salivary glands. In Pavlov’s experiment he found that a dog’s behaviour can be conditioned. Firstly when the dog was given food it would salivate, then the next time the dog received food a bell would be rung. This continued until the dog would salivate by the mere sound of a bell. This experiment provided the basis for Pavlov’s idea that behaviour and responses could be conditioned (Tennant, 1997) John B. Watson drew from Pavlov’s ideas and was the man to launch behaviourism. Watson was a psychologist from the United States. His infamous experiment was on a human baby code named Albert B. When Albert was exposed to a rat he showed no sign of fear but then a loud banging when there was a presence of a rat, which made Albert cry. Therefore every time Albert saw a rat he would associate it with his past experience and immediately cry whether there was a banging or not (Tennant, 1997) B.F Skinner was a major contributor to the school of behaviourism and believed that behaviour is maintained and produced by its consequences. Skinner believed that rewards and positive reinforcers have a greater affect on behaviour. He demonstrated this through his famed ‘Skinner Box’ where animals were placed inside a box and were given an option of levers which they could press, one gave them food, the other an electric shock or similar. The animals soon learned which lever not to press and this demonstrated Skinner’s theory of learned behaviour (Van Iersal and others, 2005) Behaviourism is not the stimulation in psychological science as it once was. Psychologists and much of the public prefer more cognitive explanations of human behaviour. Thus the application of behaviour analysis is still active and successful in fields such as child development, education and drug abuse but is not reliable, as technology and scientific advances have proved otherwise to the denial of internal processes. Behaviourism is very much about nurture when it comes to the nature vs. nurture debate as it focuses on external stimuli affecting behaviour. Where behaviourism applied behaviour can be controlled, as action and external operations are controllable. Behaviourism can only explain a small part of human behaviour but it can no fully describe it. (Kazdin, 2000). To explain human behaviour an updated perspective is needed and not one convention is 100% right. The best approach is to take a little from each (McIerney 1998). Behaviourism was extremely influential in the early 20th century as it was the most up to date information available. Since scientific advances in brain chemistry and thought processes behaviourism has become outdated. Pavlov, Watson and Skinner had major impacts on not only behaviourism but also to psychology. Their techniques can still be applied today. Although behaviourism can explain a bit about behaviour it is far too narrow as it does not encompass or consider mental working of a human and brain functions which is a very important role in behaviour. Even though it is outdated behaviourism is still an interesting convention of psychology and can still be useful in explaining behaviour and treating behaviour problems. Bibliography: ‘The Behavioural Approach’ : Class Handout  Ã¢â‚¬Å"Behaviourism,† Microsoft(r) Encarta(r) Online Encyclopaedia 2005

Funny Marriage Quotes

Funny Marriage Quotes Marriages may be made in heaven, but they sure have to be managed right here on earth. Thats easier said than done. Take a dig at the funny side of marriage. These funny marriage quotes are good stress busters. They make you laugh at the banalities of marriage. When you read funny marriage quotes, you realize that even a perfect marriage has its inherent flaws but those flaws add to the charm of marriage. Funny Marriage Quotes Ogden NashTo keep your marriage brimming,With love in the loving cup,Whenever youre wrong admit it;Whenever youre right shut up.Bill CosbyFor two people in a marriage to live together day after day is unquestionably the one miracle the Vatican has overlooked.Patrick MurrayIve had bad luck with both my wives. The first one left me and the second one didnt.Gloria SteinemI have yet to hear a man ask for advice on how to combine marriage and a career.Groucho MarxSome people claim that marriage interferes with romance. Theres no doubt about it. Anytime you have a romance, your wife is bound to interfere.Agatha ChristieAn archaeologist is best husband a woman can have: the older she gets, the more interested he is in her.Milton BerleA good wife always forgives her husband when shes wrong.Zsa Zsa GaborA man is incomplete until he is married. After that, he is finished.Henry YoungmanSome people ask the secret of our long marriage. We take time to go to a restaurant two times a week. A little candlelight, dinner, soft music and dancing†¦ she goes Tuesdays, I go Fridays. Joyce BrothersMy husband and I have never considered divorce... murder sometimes, but never divorce.HomerThere is nothing nobler or more admirable than when two people who see eye-to-eye keep house as man and wife, confounding their enemies and delighting their friends.Rodney DangerfieldMy wife and I were happy for 20 years†¦ then we met.Rita RudnerI think men who have a pierced ear are better prepared for marriage. Theyve experienced pain and bought jewelry.Ogden NashMarriage is the alliance of two people, one of whom never remembers birthdays and the other who never forgets.Lord ByronAll tragedies are finished by a death, all comedies by a marriage.Phyllis DillerWhatever you may look like, marry a man your own age - as your beauty fades, so will his eyesight.Katharine HepburnIf you want to sacrifice the admiration of many men for the criticism of one, go ahead†¦ get married.Joyce BrothersMarriage is not just spiritual communion; it is also remembering to take out the tras h.George LichtenbergLove is blind, but marriage restores its sight.

Ebay the Largest E-Business Essays

Ebay the Largest E-Business Essays Ebay the Largest E-Business Essay Ebay the Largest E-Business Essay As the pioneer of e-commerce, eBay is â€Å"sustained by trust, and inspired by opportunity (Chaffey, Dave). † In this case study, I am trying to figure out that how the characteristics of the digital media with strategic decisions taken by its management team have supported eBay, the world’s largest e-business, growth. Analyzing the growth of eBay can definitely help me impress the acknowledge of e-Commerce. Case Study Facts Bay is an online auction and shopping website where people and businesses buy and sell goods and services world wide. eBay’s mission statement is, â€Å"pioneer new communities around the world built on commerce, sustained by trust, and inspired by opportunity (Chaffey, Dave). † As the world’s largest e-business, eBay has various to avoid the risk of fraud, such as PayPal and â€Å"Trust and Safety Programs†. The cost of access the largest online marketplace in the world is extremely low. â€Å"T he vast majority of eBay’s revenue is for the listing and commission on completed sales. For PayPal purchases an additional commission fee is charged. † eBay thinks highly of the interaction between buyers and sellers. eBay released a social media called Neighborhoods in which buyers and sellers can discuss brands and products they have a high involvement with. eBay announced the Detailed Seller Ratings (DSRs) in 2008. It significantly increases the conversion rate by increasing positive shopping experiences. Generally, eBay’s objectives are to increase the registered users; increase the active users who are the sellers, bidders, and buyers on the eBay marketplace; increase the volume and value of each transaction. At the same time, three defining approaches increase the growth of eBay marketplace. First, increase the number and size of categories within the marketplace. Second, formats for interaction. Third, â€Å"delivery specific sites localized for different for different geographies. † Analysis Digital media particularly the internet is the key to success of online auction sites. eBay introduced several crucial innovations functions for the internet. One was the model of online auctions bringing together buyers and sellers to establish prices for goods and services before 2002. The online auction model marks an important extension of e-commerce, offering millions of individuals a low-cost opportunity to engage in a new type of economic activity. â€Å"eBay built an online person-to-person trading community in the internet (http://pages. ebay. com/aboutebay98/releases/9901. html). † Computing power is what makes an internet auction effective. The combination of the digital media and eBay’s strategic business concept makes it possible for a few hundred people to handle transactions worth over 7 million dollars every day of the year. The eBay system can handle all aspects of the auction process. It sends emails when users register for the service, when they place a successful bid, and when they are out bided, and it communicates the outcome of auctions in which they participate. When an auction successfully closes, the system automatically calculates the fee, bills the seller’s billing account, and sends a monthly invoice via email. Other parts of the eBay information infrastructure support eBay customer service and the various community bulletin boards and chat rooms that undergird the online user community. The internet is the key element on eBay’s success. Over the internet, participate wherever they are as long as they have an internet connection. The internet makes eBay more accessible to the bidders and sellers. The large number of bidders and sellers makes the system bigger and the auction site successful. eBay built a free market. As a facilitator, users are allowed to decide what they want to sell, encouraging continuous growth. The users are the ones who control the direction of the site. eBay created a legal system that promotes self-governance. The auction site devised a feedback forum to let users rate one another to discourage fraud. The users are constantly educated; eBay teaches people how to use the site. eBay also has its own banking system, PayPal. Building brand recognition is another key element they focused. It was broken into two parts. eBay is a personal trading community where users could buy and sell almost anything. This definition set it apart from most existing auction competitors and the several that eventually followed. Part 2 is the market segmentation. Serious collectors and small dealers were identified as the heaviest site users. These individuals and the people who sold to them accounted for 80% of total eBay revenues even though they represented only 20% of registered users. eBay’s success based on those elements. Control the lion’s share of transactions. Buyers and sellers gravitate to the site with the greatest volume of participants – the network effect. Provide a large and interesting selection of goods. Product depth and variety attract buyers, which in turn will attract more sellers. Achieve system reliability. Outages are costly and undermine user loyalty. Provide high-quality customer service. Users need to have their questions answered and their problems resolved; otherwise, they will stop trading or go elsewhere. Assure the reliability of user deliveries and payments. Increase website convenience an accessibility. If a site is easy to access and navigate, more people will log on, stay loner, and make more transactions. Develop high-quality search tools. People will not buy what they cannot locate quickly on the site. REFERENCES Community: About eBay: Releases: 9901. (n. d. ). Electronics, Cars, Fashion, Collectibles, Coupons and More Online Shopping | eBay. Retrieved November 4, 2012, from http://pages. ebay. com/aboutebay98/releas avyg86. dsl. pipex. com/ecom/ebusiness%20exam%20questions. pdf Chaffey, Dave (). E-Business and E-Commerce Management: Strategy, Implementation and Practice [4] (VitalSource Bookshelf), Retrieved from http://online. vitalsource. com/books/9781256084587

Marketing Report Essay Example | Topics and Well Written Essays - 3000 words

Marketing Report - Essay Example Major shifts have also been seen in terms of consumers which have mostly become older citizens. Consumer behavior has also shifted to the globally and internet connected consumer with more demands on convenience. Issues being faced by the airline include: competition from other airlines, increased demands for other forms of transport, including trains, low satisfaction levels from consumers, low innovation as well as poor reliability. Phase 2 Executive Summary Based on the analysis of British Airways, possible objectives for its improvement are important considerations and this paper shall primarily cover the strategies and recommendations for the airline in order to improve its marketability. This second phase of the marketing report on British Airways shall be carried out through an exploration of current plan of action and other effective measures needed by the airline in order to improve its business. The primary objective for British Airways is to increase their customers and ma rket share in the long haul category from 63% to 70% by December 2013. Opportunities for competitive advantage can be implemented in order to ensure its efficacy in the long haul market. For targeting consumers, British Airways needs to determine the importance of every consumer and how services must be individualised to their needs. British Airways must therefore seek to offer a fun and innovative services, as well as quality services on convenient locations for consumers. It must also offer flights worldwide in the upper class, premium economy, and economy categories. Moreover, BA must exploit the weaknesses of its competitors and capitalize on its brand as Britain’s premiere airline. Maintaining their patronage must be directed towards ensuring a steady stream of consumers, offering the best services, catering to their needs, and focusing on the quality of their services, including the competitive edge they can maintain against other airlines. Reflective overview The Strat egic Marketing Management’s module objectives mainly provide students with knowledge and skills in developing and implementing marketing strategies in order to help their (future or current) organisations gain superior competitive advantages (Strategic Marketing Management’s module handbook, 2012). Based on these objectives as well, there are many potential strategies conveyed to marketing students, including myself, by the nature of the module teaching where I have gained experiences, both within and outside the classroom setting. The potential strategies, in relation to the selective approaches as methods from the module and module tutors, were considered, exercised, analysed and implemented by the student in terms of the following: Customer analysis, Competitor analysis, Industry analysis, Environmental analysis, Internal analysis, SWOT analysis (strengths, weakness, opportunities and threats) as well as marketing mix strategy with key methods provided both from lec ture and seminar class; general lecture class; related books and websites; residential trips; and assignments (both group work and individual ones). Implementing above strategies with sample case or situation setting was the challenging task.

The Routines of Decision Making Math Problem Example | Topics and Well Written Essays - 500 words

The Routines of Decision Making - Math Problem Example 2. The maximum purchase price for the pair of bindings is $10.00, as this is the cost of production that differs between the alternatives. In case if the price is higher, the company will be realizing a loss. 3. If the production increases from 10.000 units to 12.500, the fixed costs that change between the alternatives allocated to a pair of skis would be the following: 10.000 / 12.500 = $0.8. The fixed cost of 100.000 should be considered when making the decision, as it does not differ between the alternatives. Since all the rest of the production costs remain unchanged, we can simply add the net change in fixed cost from the total cost of production that varies between the alternatives in order to receive the cost of production for a pair of bindings under the new circumstances: 10.00 + 0.8 = 10.80. When considering the long run (30,000 sales form by the end of the third year), the fixed overhead that varies between the alternatives per pair of bindings is only $0.33 (10.000/30.000). Under this sales volume the company should produce the bindings itself.

P.management long Essay Example | Topics and Well Written Essays - 1500 words

P.management long - Essay Example There will also be a discussion on some of the key challenges and difficulties that companies may face while using management control systems as packages. What are Management Control Systems? As Lawson states, â€Å"management control systems are methods of collecting information that are used to guide and direct the behavior of staff members and management in order to achieve a company's goals† (1). Management control system is basically a mechanism companies use to collect information required to manage and control the activities regarding accomplishment of organizational goals and objectives. Management control systems include a set of guidelines and techniques for companies that can be used to operate business processes and activities effectively and efficiently. Both managers and employees make use of those directions or methods to bring improvement in their individual and departmental performances, as well as to achieve organizational goals. In today’s world of co mpetition, companies need to adapt quickly to the use of technology in order to come in line for competition with other companies. In this regard, it is the need of today for the companies to adopt the use of management control systems to benefit from ongoing changes instead of leaving behind in the race of competition. Employees and managers need to use their knowledge regarding change to react positively to the changes in the internal and external business environment to improve organizational level of productivity and profitability. They need to link strategic planning and organizational processes by using the operational guidelines of management control systems. The focus of management control systems is not just on a single form of control, such as, performance measures, rather it covers multiple control systems that work together to achieve organizational goals. Therefore, management control systems can be used to direct all administrative matters, as well as to manage the iss ues of employees. Management Control Systems as Packages As Sandelin states, â€Å"the functionality of a control package depends on internal consistency, specifically on the reciprocal linkages of design and use between a primary mode of control and other control elements† (324). In today’s world, the needs of every company regarding internal controls and functionality of different departments are different from every other company. This shows that proper functionality of a management control package is highly dependent on a company’s internal level of operational consistency, as well as on links between different internal controls and systems. The need to use management control systems as packages can be understood by the fact that using such systems in isolation can lead to various administrative issues and organizational problems because all organizational systems and processes are interrelated. Therefore, it is the need of companies to use management contro l systems as packages not only to make an efficient use of organizational systems but also to ensure consistency of processes. According to Sandelin, the variety and operational efficiency of a control package is totally dependent on the way employees and managers of a company takes care of its functional requirements and demands (324). This statement shows that use of control package is

Red Bull Marketing Essay Example for Free

Red Bull Marketing Essay From 1987, Red Bull was launched in Austria with the tag line â€Å"Red Bull verleiht Fluuugel† (Red Bull Gives You Wiiings). It wasn’t until 1992 that Red Bull began to roll out in other European countries. â€Å"Part of the growth strategy was to enter new markets slowly and methodically in order to maximise buzz and build anticipation† Keller, K. L (2008 *A) By 1997, Red Bull was available in 25 markets globally, including Western and Eastern Europe, New Zealand and South Africa. Over the decade since its inception Red Bulls sales by 200%, from 1. million units to over 200 million units, and by 2004 the company had worldwide annual sales of nearly 2 billion cans in 120 countries. The Marketing Strategy used by Red Bull was not to pound the market with their presence but to be seen as an exclusivity, and to be perceived as the drink for all occasions when needed. In this way, marketers left empty cans in nightclubs, placed samples and dispensers in universities and allowed the value of Red Bull to spread via word of mouth. Red Bull marketed the following properties: * Improves Physical Endurance Stimulates Metabolism and Eliminates Waste Substances * Improves Overall Feeling of Well-being * Improves Reaction Speed and Concentration * Increases Mental Alertness These characteristics of the Red Bull product opened itself up to a whole range of potential consumers and marketing situations. Because of its properties, Red Bull used the slogan â€Å"Revitalizes Mind and Body†, and positioned the drink using a premium pricing strategy, marking the price up by at least 10% on the most expensive competitors product. Norbert Krailhamer explains: We are much more expensive that [cola]. This is OK because ours is an efficiency product, so we can charge this price premium, which is the secret of its success†¦ Due to the respect for a price premium brand†¦ we can charge what is fair for the benefit† Keller, K. L (2008 *A) A large portion of Red Bull’s success has to do with the use of the distinctive Red Bulls and Rising Sun logo and slender 250mL can as seen on their sponsorship sign writing and general advertising. It is debatable whether or not Red Bull would be as popular and successful without this insignia. Evidence of this can be traced to the introduction of Red Bull in Germany , where the demand was so great that they sold out of canned stock and had to switch to glass bottles to keep up with the demand. As soon as the bottles were introduced the demand dropped. The success of Red Bulls marketing strategy can be highlighted with the bungled entry of Red Bull into the United Kingdom in 1995. The marketers believed that the United Kingdom was too different from the Austrian market, so altered the marketing plan. The changes occurred in three distinct ways: â€Å"Extract: 1) the company marketed Red Bull as a sports drink, not a stimulation drink; 2) it did not pursue a word-of-mouth strategy, choosing instead to sell via the largest beverage channels; and 3) it created new advertising and focused on billboards rather than electronic media. As a result, Red Bull was considered a failure in the United Kingdomafter losing more than $10 million during the first 18 months in that market. † Keller, K. L (2008 *A) 1. Introduction: Red Bull GmbH, the Austrian based energy drink manufacturer is a remarkable brand that has grown to surpass some of the worlds most established brands. After founder Dietrich Mateschitz returned from Asia with the rights to patent Red Bull and alter it to suit the Western market, he had a defined idea in his mind as to what he wanted to achieve with the energy drink. After trialing more than 200 designs and finally cementing the right combination of caffeine, taurine, carbonation and flavoring the â€Å"original† Red Bull flavor was established. What follows is the amazing story of how Red Bull was marketed in Austria and then from 1992 onwards into the rest of Europe, the Americas, Asia-Pacific and the United Kingdom. Some of the key stones in the Red Bull brand marketing triumph has been the simplicity of their marketing approach through application, the positioning of the product and the clever ways in which they have side stepped traditional channels when bringing the product to the market and building the buzz and anticipation of Red Bull rather than just solely relying on the decision making derived from traditional advertising methods. The diversity of the Red Bull brand has allowed itself to move with the market and remain the worlds most popular energy drink. Looking at the brands tangible flexibility can even be posed at the move in the market to sugar free beverages and the quick and succinct way that Red Bull acted in order to uphold its position and remain creditable at the same time. As of the 2009 financial year, Red Bull GmbH had net sales report of 3. 3billion dollars and now has 3900 employees worldwide. Source: BNET Resources 2. Brand Positioning and Values From the day of inception, Dietrich Mateschitz had a clear plan for how he wanted to establish Red Bull. The current positioning has left Red Bull in a very strong position among the market place and the values that it represents are continually being lived up to through its corporate presence in our daily lives. The position of Red Bull is: â€Å"Revitalizes Mind and Body† this tangible benefit, direct from Red Bull endorses the product to satisfy consumer needs before they have even made a purchase. Red Bull has also positioned themselves as the â€Å"Premium Energy Drink† above all other energy drinks in the market. The key word in this phrase being ‘premium’ as Red Bull has an exclusive appeal and a higher market price than its competitors; factors that have been thought through very thoroughly by the Red Bull marketing team. The â€Å"Premium Pricing Strategy† that Red Bull has incorporated, dictates that Red Bull will be priced at a rate 10% higher than the most expensive competitors price to ensure the class standard of the Red Bull name and set the standard for all of the rest of the competitors. In addition to the Premium Pricing Strategy, Red Bull introduced the Seeding Program, whereby initially Red Bull would only be stocked in the best and most classy establishments, whether this be exclusive clubs, nightclubs, bars, sporting events and related events to build the necessary hype or buzz about Red Bull, and to enable the word of mouth from the social elite to filter down into the working class. Once the market place was saturated with Red Bull buzz, the general market received the product too. In addition to the Word of Mouth strategy, Red Bull would supplement this with event sponsorship, athlete endorsements, sampling, point of purchase marketing and select electronic advertising. This allowed Red Bull to cover the necessary avenues which potential consumers were likely to come into contact with the brand and go on to purchase the drink. The values of the Red Bull brand are derived from the benefits of the drink itself: * Improves Physical Endurance * Stimulates Metabolism and Eliminates Waste Substances. Improves Overall Feeling of Well-being Improves Reaction Speed and Concentration * Increases Mental Alertness The Red Bull brand encourages the consumer to go to their potential and offers an aid in doing so. But offering these benefits in their product, Red Bull values the extension of horizons and energetic approaches to life. This can be summed up through their corporate sponsorship of Extreme Sporting events, individual athletes, the creation of events or the sponsorship of teams. The reasoning behind this is that these events are fast paced, high energy, thrilling and require exactly what Red Bull has to offer. By encouraging these types of events and endorsing the elimination of comfort zones, Red Bull is positioning itself as a goal, a motivation and a stimulant that can be harnessed to achieve any goal. Red Bulls success can be likened to the single-minded approach they have used n order to connect with their target market; 14 – 19yr olds and then the next highest penetration 20 – 29yr olds. Red Bull is an active product in today’s trendy lifestyle habits and is being reflected through their values and displays encouragement of abnormal sporting activities. . The Red Bull Air Races† in Perth Australia; and sponsorship of Mark Webber and Formula One. From a nationality point of view, Red Bull chooses the idols of sport and eye catching events to promote itself as well as support the people in question. This is seen all around the world and has been a strong driver in the popularity of Red Bull in certain areas of the world. Because Red Bull is a stimulant drink, it makes sense to market to the whole variety of consumers in the market place. In its 23 years of operations, the initial people who would have used Red Bull for â€Å"party energy† at nightclubs and parties will now be moving through to the quieter portion of their lives, however this does not mean they will no longer need Red Bull. Working long or irregular hours, studying and going the added distance is still important; therefore Red Bull has applied its benefit across several generations and the cycle continues. 3. Brand Characteristics Red Bull is now a very distinctive product in the market place and can be recognized based on some key points. Two Red Bulls and Rising Sun Logo * Slender Silver 250mL can (with silver and blue pattern) The name Red Bull * Endorsed Events or Persons i. e. Mark Webber As opposed to other energy drinks on the market it is the most represented and advertised product on supermarket shelving in Australia, (per unit) and is represented by an 80:20 spread of cans to bottles in the standard 250mL variety(1). Dominant characteristics of Red Bull include its involvement in Extreme Sports, high-energy events and the encouragement of athletes and the involvement within comfort breaking activities. It is important to note that the Red Bull marketing strategy encourages the promotion of the brand through non-traditional channels and is not seen in the same context as traditional carbonated drinks, or energy drinks. This fact makes adds to the characteristics of the brand. People recognize Red Bull based on its involvement and support in events and occasions. Rather than times, controversies or lengthy advertising campaigns which try to deliver a message over a long period of time. The marketing message for Red Bull has remained consistent throughout the 23-year reign it has had in the marketplace; adding to the resilience of Red Bulls brand characteristics. The Red Bull Australia website promotes Red Bull as: â€Å"Red Bull  ® Energy Drink has always been and always will be more than just a hot secret for the night owl and the non-stop party-animal. It is appreciated by a wide range of people, such as the overworked taxi driver, the stressed manager, the exam-anxious student and the pressured journalist†¦. It is used by surfers in the summer and snowboarders in the winter. For day or night, for job or fun. People who need more energy learn to value Red Bull ® Energy Drink. And the number of people who do is increasing all the time. † Red Bull Australia 2010 The Red Bull Australia website explains, through a marketing set spiel the characteristics of the brand and the direct benefiters. The exert highlights very clearly the intentions of the brand and the way in which it is appreciated. 4. Product Benefits and Consumer Satisfaction Red Bull markets itself on the two phrases â€Å"Gives You Wings† and â€Å"Revitalizes Mind and Body†. This can be demonstrated through its ingredients: Caffeine, Taurine, Sucrose Glucuronolactone, Glucose and B-Group Vitamins. These six ingredients all combine to give Red Bull the kick that consumers need. * Improves Physical Endurance * Stimulates Metabolism and Eliminates Waste Substances * Improves Overall Feeling of Well-being * Improves Reaction Speed and Concentration * Increases Mental Alertness As stated earlier the benefits listed by Red Bull allow themselves to be focused on a wide variety of people, whether they be office workers, truck drivers, athletes, students or partying. The given benefits of Red Bull provide the reasoning to buy and continue re-buying. Consumer satisfaction based on the product benefits is evident through the sales figures that Red Bull has been generating, with positive growth of 10% or more per annum. Performance the American Market shows the Market share of Red Bull compared to its competitors: Based on its 42. 6% share of the energy drink market sales in 2006, it is evident that Red Bull is a satisfying and enticing product. A large portion of Red Bulls ability to satisfy both physically and mentally comes from the consumption of the drink and seeing the performance of those around the consumer who are either consuming Red Bull or endorsed by Red Bull. This positive reinforcement from the elements encourages the consumer to drink more and to be brand loyal to Red Bull. 5. Brand Communities Red Bull’s mass sponsorship and consumer loyalty would work considerably well with a network of dedicated Red Bull Communities, rather than just the Red Bull sponsored, run and presented events. The basic criteria for the Red Bull Brand Community have already been met with the purchase of a Red Bull Product, as they have features and needs that are common to the other consumers who had purchased Red Bull previously. Ways that Red Bull could maximize on this could be through loyalty reward schemes, groups, emailing lists, gatherings, committees or clubs. While the idea of a Red Bull Brand community is appealing the practical application of one of these communities would be an expensive and difficult task to manage. The on paper, and metaphorical idea of a Brand community is a safer, more cost effective and ultimately simple Utopia when thought through. The Brand Community idea is one that should have been conceived during the introduction to the market or while the market was considerably smaller and more manageable. Red Bull uses the basic premise of Brand Communities already with their Red Bull Events and Sponsorships, in which it is then upon the individual to become a consumer and subscribe to these communities. The stress between the brand, the individual and the culture in which both exist is not under any amount of tension in the current marketplace and does not need to be altered at any point in the near future. The Brand Community, which Red Bull could potentially highlight, contains around 1 Billion people globally and would require large amounts of money to communicate to all of these people, let alone bring attention to it and get consumers to act upon it. 6. Brand Equities Red Bull has at its disposal a large set of Brand Equity that it uses to distinguish itself from other energy drinks and its competitors. These include its logo, its amber coloring, its taste, advertising, packaging, pricing and its reputation as a reliable and beneficial product for onsumers. In comparison to its competitors, Red Bull prides itself on being an al rounder energy drink that can be consumed anytime, in the right conditions, at the right place and the right time. Which has worked well for Red Bull as they have positioned the brand specifically to suit any occasion and to answer â€Å"Yes† to any of the Three Right questions. The development of these brand equities has been a continuous run through the development of Red Bull as a brand and its establishment in all the countries it now occupies space in. The Red Bull logo is a key device in the success of Red Bull and is possibly the strongest asset that they have in terms of Brand Equity. Many comparisons of competitor energy drinks such as Rockstar, Monster and Sobe No Fear yielded results that consumers could not differentiate between the Red Bull and its competitors while using unmarked cups and blindfold tests according to Helium Comparison Tests. In a real market perspective this fact is worrying that competitors are fabricating similar tasting products and that they are indistinguishable from one another. However this instance is found across all products in any category when basing comparisons without brand equities such as packaging, logos and distinctive colorings. Red Bulls marketing strategy has ensured that the strength on the product based on its merits receives the credit it deserves. The initial slow entry into markets, creating buzz and desired anticipation of the products has proven valuable for Red Bulls long term existence and has given merit to them too, in that they did ot let down the people who had tried the product based on hype and anticipation, creating return buyers and brand loyalties. Red Bull’s price premium is considered a winner with the market place as people believe that paying for benefit is better than paying for volume, as can be seen with competitors such as Rockstar who sell only the 500mL cans of energy drink and who deliver solely on their marketability rather than on product benefit such as Red Bull has done. The pricing premium has ensured that Red Bull be taken on its quality rather than on a commodity measurement ike quantity. This perceived value given to it and received by consumers tightens the consumer’s loyalty to the brand. Red Bull has seen a long run of marketing in sporting events and endorsing athletes to create awareness to potential consumers of its benefits in sporting activities, on and off the field. This spending on endorsements and events is evidence to the wider community that Red Bull is not just about profiteering, but supports the sporting world and provides entertainment and encouragement to those people who would like to strive to this level. However know where does Red Bull market itself to state that it will put you in this position. The clever marketing strategies which Red Bull have used remain honest and aim solely to promote Red Bull in a positive light whilst involving the consumers it is reaching out to. The Brand Equity that Red Bull keeps is a well-earned set of criteria that has been nursed from the beginning of the brand back in 1987 in Austria. The expansion of Red Bull into more than 120 countries is a sign of strength and highlights the diverse regions of differing brand equities among varying cultures. The underlying success of Red Bull remains in the marketing strategy that put it ahead of the competition in the first place. Without this, the basics of brand equities would not exist and Red Bull would follow the same course of one of its competitors. Because of this I believe that Red Bulls greatest brand equity is the brand itself and its history among the market over the past 23 years. Combining all of the elements discussed previously and essential make up of campaigns, strategies, advertising, targeted markets, successes and failures. This long history will benefit Red Bull in the long term, as it will become even more cemented into the grain of society and stay as the go to energy drink, rather than the fad competition products which have entered into the market in order to unseat the firmly held Red Bull. As for the continuing growth of Red Bulls Brand equity listings that is to be foreseen in the future, but there is little doubt that it will continue to build positively as the Red Bull product range changes to suit the coming changes to the current market. When it does I have no doubt that Red Bull GmbH will be ready for it. . Conclusion The Red Bull Branding Story follows a long timeline of success and obstacles that Red Bull GmbH has turned into triumphs. Red Bull have managed to turn a small Austrian drinks company into a global giant as one of the fastest growing brands and now staying true to one of the most popular of the 21st Century. Over the course of the 23 years that Red Bull has been manufactured, we can see a growing trend and the synthetic need created by Red Bull for energy stimulation drinks; and now the popularity of them to a point where we could no longer exist without them. Red Bull has become part of pop culture and every day slang and jargon, which intensifies its impact on the market and its sustainability in the consumers mind. As far as brands go, Red Bull has remained faithful to its consumers and to its own marketing goals, with little to no changes to the marketing strategy, the product packaging and flavoring, besides of course the Sugar Free Red Bull. This steadfast approach to marketing has clearly worked and a comparison of Red Bull and other Energy drinks shows that these brands lack the same commitment that Red Bull has.