The Security Risks Associated with online access to database. The Article

The Security Risks Associated with online access to database. The common mistakes made by database administrators, security personal, and the application developers - Article Example This leads to only minimal security if any, despite regulations requiring organizations to secure their data (Chickowski, 2009-8). Further complicating factors are the complexity of large databases, and the heterogeneity of the modern database environment (Chickowski, 2009-6). Thus, Chickowski (2009-9) also recommends an education program to teach users about database security, and highlights the importance of good password management. Patches are infrequently applied because of the concept that if something is not broken, it doesn’t need to be fixed. Other areas of neglect are poor configuration management such as taking shortcuts, using test databases on production servers, etc. The latter especially leads to even further risks (Chickowski, 2009-8). These and other security lapses make databases vulnerable from worms, automated scanners, etc. Online databases can suffer from buffer overruns and the URLs â€Å"allow attacker code to be executed, and generally wreak havoc† (Chickowski, 2009-6). As for the application design itself, experts have even identified the most risky packages such as DBMS_SQL, UTL_TCP and DBMS_XMLGEN within Oracle, and third party applications can also undermine databases (Chickowski, 2009-8). Simple and expected measures for security are authentication, authorization, and access control. Apart from configuration and patches, more advanced measures are encryption, auditing, monitoring, and data masking essential for enterprise databases. Besides these, other technological solutions are ‘hardening’ the database using features provided by the database vendor, and keeping out non-essential items from the server, including documentation, sample configurations, code files and if possible built-in stored procedures that are unused. Anything else that cannot be deleted should be disabled instead. The relationship between databases and web applications are based on trust but

Peer review assesment Assignment Example | Topics and Well Written Essays - 1500 words

Peer review assesment - Assignment Example A high quality product is a product that has been proven to retain its high quality product status for years (Cinzkota, 2007). Second, Sony Corporation focuses on selling the company’s products at reasonable prices. The strong demand for the Sony products indicate the products are sold at reasonable prices. People would normally shy away from products that are normally overpriced. A high demand for the product indicates that the average person has no objections to the current prevailing prices of the Sony products and services. Third, Sony Corporation sells its products in stores that are strategically located. Sony Corporation has retail outlets in all the countries located in American, European Union, and Asian. Each major city of the Asian, American, and European nation sells the Sony Corporation products. The customers can easily buy a Sony Corporation product by visiting the Sony Corporation retail stores within the customer’s reach. Fourth, Sony Corporation alloca tes a large budget for the promotion and advertising of the Sony Corporation products and services. The company does not spare a significant amount of money when it comes to advertising the many advantages of the Sony Corporation products and services. Advertising involves money. Advertising involves time budget. ... By selling only high quality products, a strong relationship between the current and prospective customers and Sony Corporation crop up. By selling the Sony Corporation products at reasonable prices, a strong marketing relationship between the current and prospective customers and Sony Corporation can be seen. By selling the Sony Corporation products in strategically located retail outlets, more relationships are created between the current and prospective customers and Sony Corporation. By advertising the many benefits of choosing the Sony Corporation brand over the competitors, a strong relationship between the current and prospective customers and the Sony Corporation products is crystal clear (McDonald, 2007). Both blogs show that Sony Corporation constructs integrated marketing programs that deliver superior quality. Setting up retail outlets in the United States, European Union member states, and Asia indicate the company is implementing a profitable marketing strategy. By sell ing only high quality products and services, the company is on the right track in implementing a profitable marketing program. By advertising the many benefits of buying a Sony Corporation product, Sony Corporation’s marketing strategy process is viable. By selling only high quality products, Sony Corporation’s current marketing strategy will rake in very high net profits. Both blogs show that the current Sony Corporation marketing strategy is geared towards designing of a customer driven marketing strategy (Czinkota, 1998). Selling at reasonable prices is a customer driven marketing strategy. Sony Corporation focuses on selling the Sony Corporation products at a price that the customers are willing to pay. Sony Corporation can sell the