Marketing Dissertation Example | Topics and Well Written Essays - 2000 words

Marketing - Dissertation casing110). While this is much pronounced overseas, as France and Germany have been shown in a study to take embodied stewardship more unplayfully than do Americans, Americans still believe that merged responsibility is of import a fresh survey of some 2500 Americans found that 36 percent claimed they seriously considered a companys bodied citizenship when deciding whether to demoralise its products (Paine, 2003, p. 110). Moreover, if a corporation does actions that are disapproved of say, it is revealed that the corporation conducts unnecessary and cruel tests on animals this hurts the canful line, and can lead to boycotts, which are a PR nightmare and can lead to a serious dip in consumers buying its products (Paine, 2003, p. 110). The reason why I chose this topic is beca use up animal interrogatory, especi every(prenominal)y when the test is not necessary for advancements for human health, as is the case with cosmetics examen, is one that in spires much passion on both side of the question, and is an important element of corporate social responsibility. For some people, any kind of animal interrogatory should be verboten, even if the testing is done in the interest of finding human cures. For separates, animal testing might not be a problem because, after all, they are just animals. For still others, reliable kinds of animal testing might be acceptable, especially if the testing would lead to a medical cure, magical spell other types of testing, such as testing regarding cosmetics, would not be acceptable. How each of these groups view this element of corporate social responsibility would be the center of the inquiry. C. Aims and Objectives The aims of this project will be to discover the feelings of people from all three of the above groups when it comes to certain companies that use animal testing. Do they buy from companies that use animal testing? If not, why not? If so, why? Perhaps a passionate animal advocat e might buy products from a cosmetic company that animal tests what might explain this incongruence? Moreover, I am interested in discovering if companies that do not test on animals evince this detail in the advertising campaigns. Lastly, I am interested in finding out how these campaigns affect consumers, and whether or not consumers are less likely to buy from companies that are known to test on animals, and more likely to buy from companies that tout the fact that they do not test on animals. D. Initial Literature Review One of the questions that is of interest is why some people care more nigh animal rights than do others. The reason why this is an important question is because it can answer why certain consumers will not buy products from cosmetic companies that use animal testing, while others do not care either way. Unti and Rowan (2001) theorize that childhood attitudes accounts for who has more compassion for animals than others (Unti & Rowan, 2001, p. 27). Other theo ries state that the concern from animals comes to a concern for the oppressed (Unti & Rowan, 2001, p. 27). As to the question of whether companies emphasize their corporate social responsibility, there is some indication that they do not (Blyth, 2003, p. 16). As for the question about how corporate irresponsible practices, such as animal testing, affect consumers, it is useful to examine how consumers react to other corporate social irresponsible