Rhetorical Advertisement Analysis Essay

Teen pregnancy is one of the most serious issues in the American society. ternary in ten teen young women get pregnant before their twenties. We have heard about the bad consequences of teen pregnancy in movies, splatter shows, news, and many other social media. The Candies Foundation Organization is a non-profit physical composition that tries change the way youth in America thinks about teen pregnancy and pargonnthood. This governing decided to use advertizements to persuade teenagers to consider the consequences of having a tyke. Therefore, I chose an advertisement from this organization. And I am here to tell you that this advertisement is so efficacious that it is likely to reach its intended auditory modality.The advertisement is composed of two parts equ anyy. On the left side, it is a depicting of a female laurels with a serious facial expression. On the right side, it is a question written in large font with a small text and an moving-picture show of a cheat be low it. The question is Not really the way you pictured your first crib, huh? The crib has a simple design. The advertisement is basically black and pureness with a touch of a hot pink color. This color only appears in the name of the organization, which is at the bottom of the portrait, and parts of the question.The rhetorical appeals are include in the advertisement to persuade the listening to think about whether or not they are ready to have a baby. The Candies Foundation Organization uses poignance to appeal to both women and mans emotions and gain further support for their foundation. It uses sex and emotional appeals and made the advertisement engaging not only to men, unless also to women.It uses a more mainstream and modern sex appeal to send the message to its intended audience. There are few advertisements that include a portrait of a female celebrity in them. However, this organization used the advantage that celebrities draw audiences attention. It used a celebrity c alled Fergie, who is a well-known(a) singer and actress in the modern days. In fact, the portrait success full moony made the ad to appeal only to teenagers. While the portrait is attention catching by taking up half of the advertisement, the organization simply used the celebritys facial expression as an emotional appeal.The celebritys caseful is made more beautiful with a touch of make-up focusing on the eyes. The advertisement gains more attention with this portrait for the simple fact that the celebrity is looking straight at the audience. However, the celebrity is not smiling or staring at the audience. It is only a conventional look, in fact, the one that plenty give when they are talking to someone. It is this look and the emotion she lacks, that creates a strong feeling in the audience. It is also this look that attracts perfectly the audiences full attention for the advertisement.The celebrity, a female, to the point, adds credibility to the advertisement because a femal e voice has more strength than a males in this situation. Men are always interested in their opposite sex. Women always have the feelings of jealousy and insecurity. Furthermore, the organization effectively opens the advertisement for all genders by using a female celebrity. Now, the advertisement not only attracts teen girls attention, but also boys. The organization also uses ethos to appeal a personality in the message. The combination of colors adds a special effect to the advertisement, making it much easier for the audience to relate the portrait with the text. Since the celebritys picture is gray and white, it mirrors the question perfectly.As soon as the picture captures the audiences attention, the attractive color automatically pulls the attention toward the question. The contrast of the colors used in this advertisement effectively brings out the advertisements own mien. It uses a hot-pink color and white for the question and a dark black color as background. Hot-pink c olor lover or not, the style surely catches the attention of everybody. The white color also stands out in the dark black background, highlighting the question and giving it more importance. An image of a babys crib also lies right below the question, which adds more credibility to the advertisement. The organization is not using an image of a decorative crib in this situation. In fact, it uses an image of a traditional crib.It made the crib look simple, original, and plain, in order to appeal to teenagers rather than adults. I consider that the organization assumes that having an image of a crib in the advertisement will lead the audience to realize the message in depth. Therefore, I consider that they are moderate with their assumptions. The crib image does make the question more thoughtful and it encourages teenagers to think seriously about the difficulties of having a child. Unlike other advertisements, the Candies Foundation uses a individual(a) question to deliver their mes sage. Not really the way you pictured your first crib, huh? By using logos, this advertisement leads the audience to question themselves about their sexual decisions. The make word, crib, has a double meaning of home and babys crib.The exclamation, huh, has a strong sense of interrogation. The combination of these two words gives a better expression and power to the question. Because the advertisement is targeting teenagers instead of adults, the word huh precisely adds credibility to the question. Using logos and ethos, the question is being asked properly along with an image of a baby crib that strikes fear into the audience. After the audience read the question, automatically they start thinking about few general propositions such as Do I want to give a home like this one for my baby? Can I afford all the expenses of having a baby? Do I have a permanent job? Am I old enough? Am I ready to be a mother? Am I ready to be a father? Do I really want a baby at all? Without doubt, they will answer NO.The organization did not ask the audience these questions directly nor gave any quantitative facts about babies. However, it used logos to make its audience reason logically and then the audience themselves can draw a specific truth from the propositions they have made. After the audience had thought about the question, they needs agree with the truth that the advertisement carries. In conclusion, this advertisement is effective. It is strong, meaningful, and attractive at the same time.The rhetorical appeals included have successfully persuaded its intended audience to maintain teen pregnancy. The great combination of pathos, ethos, and logos that the organization used in this advertisement builds a positive thought that will stay in the audiences mind for a long time. This thought deeply discourages teenagers to have sex. This thought can also be a motivation for parents to advise their children and furthermore, the organization gains more outside supports to dec rease teen pregnancy growth.